Innovative technology leads the new trend in the functional shoe market

As global consumers' pursuit of health and quality of life continues to rise, the functional shoe market is experiencing explosive growth. As the world's largest producer and exporter of footwear, China has become the top choice for international buyers to purchase functional shoes, thanks to its innovative designs, advanced manufacturing techniques and highly competitive prices.

The functional shoe market continues to heat up, with a sharp increase in foreign trade orders

In recent years, functional shoes (such as stress-relieving shoes, anti-slip shoes, antibacterial shoes, smart sports shoes, etc.) have seen a significant increase in sales in markets such as Europe, America, Southeast Asia, and the Middle East due to their unique practicality and technological feel. According to customs data, China's functional shoe exports increased by 18% year-on-year in 2023, among which smart wearable shoes and eco-friendly material shoes were the most popular among overseas customers.

Many international brands have begun to take functionality as their core selling point, and the Chinese supply chain can respond quickly to customized demands, with obvious advantages from material research and development to mass production and delivery. A well-known person in charge of foreign trade in the footwear industry in Guangdong said.

China's Manufacturing Upgrade: Technology and environmental protection become core competitiveness

To meet the high-standard demands of the international market, Chinese functional shoe enterprises are accelerating technological upgrades:

Intelligent technology: Smart sports shoes with built-in sensors to monitor gait and calorie consumption are selling well in the fitness markets of Europe and America.

Environmentally friendly materials: "Green shoe models" made of recycled fibers and degradable soles have been purchased in large quantities by EU brands.

Scene segmentation: There is a strong demand for anti-slip and anti-fatigue professional shoes for medical, outdoor, industrial and other scenarios.

How can foreign trade enterprises seize opportunities?

Precise market positioning: Europe and America prefer high-tech and environmentally friendly products, while Southeast Asia focuses on high cost-performance anti-slip/breathable shoes.

Strengthen certification qualifications: Enhance product credibility through international certifications such as CE and ISO;

Cross-border e-commerce support: Attract precise customers by showcasing product videos and test reports through B2B platforms (such as Alibaba International Station) and independent websites.

Experts predict that the global functional shoe market size will exceed 25 billion US dollars in 2024. The flexible production and rapid iteration capabilities of China's supply chain will continue to consolidate its leading position in the foreign trade field.